Tuesday, December 9, 2014

EOC: Week 10 UVP

My three slogan for crab Quesadilla with jalepeno product.

Taste the spice –people will feel the spice of the jalapeño and it will encourage them to drink more. 

Take a bite- the quesadilla will have jalapeno sticking out with melting cheese and it will be tempting.

Enjoy the chew- the crab and the cheese would be chewy.

Tuesday, December 2, 2014

EOC Week 9: Creative Content

The creative content that I will be doing for this final project is that I will do is that I will take a picture of the product and have some images of the wallpaper of the 80 days around the world. My major is photography so I will do little Photoshop. I think it will turn out to be like a ad or a poster. I’m not so sure how the complete project will turn out to. The snack will be in sharp focus and the background will blur. The snack will show and the Phileas Fogg will be put on the image. I will put some liquor in the background but it will slightly blur so I won’t show the other products. It will show that the snack is a bar snack. The poster will have a theme about the Phileas Fogg such like the hot air balloon and other stuff. For this snack the project will make like a advertisement. It will show what is Phileas Fogg is and it will be curious to know what that is about. Once they go visit the webpage they will see more snacks about that includes in that bar. Also wear they can purchase more these items.

Tuesday, November 25, 2014

Week 8 EOC: The Adventure

On the next adventure of Plileas Fogg he came to into the Port of Spain. He strolls into harbor and found some local fishermen who capture crabs. The day was beautiful a sunny sun and clouds the waters was very calm and blue. He admires how the fishermen work hard to capture these crabs. So the fisherman was very kind to give some crabs that he captured since he is a guest to a new country. Plieas Foggwas happy he continues his visit more into the town. He notice something that that the town is decorated with festive decorations. He went more into town and saw man selling jalapeños and the vendor sees that he is not from this area. The vendor asks if Philaes would like to taste the vendor jalapeños and of course he said yes. When he tasted the jalapeño he cried on how spicy the jalapeño was but delicious. The vendor gave him a bag of jalapeños. So he went on and smelled a sent off quesadillas. He saw a gather crowd and saw two women cooking the quesadillas. He complemented the quesadillas how it smelled. The women ask if he would like to make one it was really simple to make but before he tried he had the ingredients that the other locals gave him and put it together. The locals were thrilled on how he put all the different kind of food into one and so he stayed for the festival.

Price

The amount of money charged for a product .Also the customers exchanges for the benefits or product or service.

 “If consumers thought the best deal was simply a question of money saved, we’d all be shopping in one big discount store,” 
 “Hard to find, impossible to pronounce, and prohibitively expensive.”
 “In these economic times, people are … being much more thoughtful before making purchases …. Now, we’re going to be even more focused on helping consumers see value.”

The price that I would put for my product is two dollars and ten cents. The reason why I chosen this price is because the crab is a little expensive to get. Also the rest of the ingredients. 

Distribution

 many companies used a single channel to sell to a single market or market segment. Today, with the proliferation of customer segments and channel possibilities, more and more companies have adopted the multichannel —often called hybrid marketing channels. Such multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments. 

Multichannel distribution systems offer many advantages to companies facing large and complex markets. With each new channel, the company expands its sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments. But such multichannel systems are harder to control, and they generate conflict as more channels compete for customers and sales. For example, when John Deere began selling selected consumer products through Lowe’s home improvement stores, many of its dealers complained loudly. To avoid such conflicts in its Internet marketing channels, the company routes all of its Web site sales to John Deere dealers.


 Enterprise began expanding its distribution system by directly challenging Hertz and Avis in the on-airport market.

The way that I would distribution my product world wide is by able to send my product to all bars.the way how the product are sent is by airplane or by ship.then into trucks.Also in the United States the product will be traveling by trucks

Promotion

Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.Short-term incentives to encourage the purchase or sale of a product or service.

 “advertisers need to look at old media and new media as just plain media.”
 “Buy our product,” sales promotion says, “Buy it now.” Sales promotion effects are often short-lived, however, and often are not as effective as advertising or personal selling in building long-run brand preference and customer relation.
 “For eyes that are shining, for cheeks like the dawn / For beauty that lasts after girlhood is gone / For prices in reason, the woman who knows / Will buy her cosmetics from Aesclyptos.”

The way that I would promote my snack that i would take a picture of the product with a ice cold beer or a good looking alcohol  drink next to it or behind it. After that I took the picture I would post it on social media and put a brochure of all items that would taste good with the a specific drink. All of the bars customer would be interested.

Product

The development of original products, product improvements, product modifications, and new brands through the firm’s own product-development efforts.

“when winners and losers get created,”

“solid-sounding” doors.
“This is transformational for our brand,” 

The product is a snack form the film Around the world in 80 days. The snack can be a sale to a bar. The product should have a salty or spicy flavored. To go with a cold beer or any other alcohol.Also the snack need to be served any time of the day. 

My product is spicy. When their mouth is on fire they would want  to drink their beer. This snack is great to sell in a bar. The quesadilla has jalepeno ,cheese, and crab. This snack is a great snack with two queasdilla in one plate. 

Target Marketing Strategy

The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
“Location-based technology allows [marketers] to reach people when they’re mobile, near their stores, looking to make a decision,”
 “mass customization.” 

situation or SWOT Analysis

To Be Continue

objectives

To Be Continue

Business Mission Statement

To Be Continue

Wednesday, November 19, 2014

EOC Week : The Pitch; The Final

On a trip to his next trip Phileas fogg found himself in Spain. On the port of Malaga he encounter with some fisherman. When he went to converse with them he saw that the fishermen have captured some crabs. Phileas Fogg asks if he may have some crabs. While Phlieas fogg went into town he found out to be in a festival going on. He saw entertainment and smells food. When he went to the festival he saw a group of people selling jalapenos. He encounters a vendor selling jalapeños. The vendor asks if Phileas Fogg would be interested in tasting one of his jalapeños. Phileas fogg got excited he took a quick bite. He complemented how spicy and delicious the jalapeño. The vendor notice that Phileas is not from around here. The vendor was kind enough to give Phileas Fogg a Bag of jalapeños. Phileas continues to walk more into the festival. He saw an elderly woman and her young daughter making something. Phileas Fogg got curios and he asks what they were making. The daughter told him that they were making some quesadillas.  The elderly woman told Phileas to try making one. He told them that it was easy and anybody came make them. Then he got the idea of combining the food that he gathers from the people he talks to. He asks if they had a pot of hot water so he can cook the crabs so they did. While the crab is cooking Phileas cuts the jalapeños and when the crab was ready he take the meat of the crab and puts the crab and the jalapeños into the quesadillas. While the quesadillas were cooking he saw the fisherman that gave to Phileas Fogg ask the fisherman to come over and sit down with him and have a quesadillas he made. Together they enjoy the rest of day and tell stories of their adventures.

Tuesday, November 4, 2014

Marketing at work 5.2 GE: Building B-to-B Customer Partnerships EOC

 The types of decisions and the decision process for business. Business buyers seem more complex when into buying decisions than do consumer buyers. As for business their purchases often involve large sum of money. Also technical and economic. Some business buyers may take longer to make their decisions.  During all stages of the buying process are forming helping customers define problems to find solution to support after a sale operation. A group of individuals and units play a role of business purchasing. By making the process also by those who influences the buying decisions, those who do actual buying and the one that hold the buying the information.  A major influence is economic. Some will think that the buyers will favor the supplier who offers the lowest price. “Anyone who says the economy is not a challenge is totally in denial”. Business marketers use their sales forces or advertising to alert customers to potential problems and then show their products. In the next step of buying process the buyer conducts a supplier search to find the best vendors. The most major supplier’s retailers are such like Wal- Mart, Target, home depot, and Lowes. The adoption process is to help potential customers past concerns about the uncertain economy like Hyundai offered an assurance program protecting customers against lost jogs. The meaning of adoption is that the consumer decides to make full and regular use of the new product. The process which each individual passes from the first hearing about an innovation to final adoption. Of how this works of the adoption process is when a new product comes. When it interests the customers when something new comes. When a process called diffusion occurs when a purchase is going to be done. By the most prefer brand. So for on the marking is going of how the consumer goods come when put into the business.

Tuesday, October 21, 2014

Week 3 EOC: Making Money for Good


Chevron Corporation gave $262,430,000 (cash). Chevron contributes to a broad variety of educational, environmental, health, human service, and civic, cultural and international activities. The foundation will give priority to programs that support K-12 education, economic development and jobs, health care and youth programs. Their history of funding was a foundation granted over $7,000,000 in 2003.  Also Chevron is committed to volunteerism.

Week 3 EOC: My Demographics


Many people are into the technology that they have in their household. They use it in different ways. One way is that they converse on what is happening on TV by using social network.  They tell their friend or the world what is going on or what is happening to their life. Messaging is always constantly being use. I don’t really use my phone constantly. The only time that I use my phone is to contact family or friend but I don’t over do it. This generation the way that technology is growing fast more will be users to the network or by other electronics. TV is evolving to being for family entertainment. I love watching TV its like its part of my life. TV amuses people for laughter or when the day is really boring. TV gets big when sport is showing. I always watch TV when there is a soccer game going on. Computer users are by surfing the web or by connecting with people all over the world. Using the Internet they give them the use of messaging. Sometimes by using the television and the phone apps for messaging to tell what happened the show or give their opinion of the TV show or the movie. I could relate to that when posting on Facebook sports related stuff. When technology continues to advance more users will be addicted to be using these electronics. They feel entertain them selves. It is something they do everyday.

Thursday, October 16, 2014

Week 2 EOC: Boston Consulting Group - Video Games









In the video game market many of the companies are being competitive such like Sony, Microsoft, and Nintendo the game companies.  For each year each of the company gain more sales. Each of them comes up different game. Such like Microsoft with the x box one. Sony has the PlayStation and Nintendo has the Wii. Many of the video games executives are very positive of their industry. Also retailers sell the games and probably show the costumers the difference of each game they have. All the video game industry had hope to double heir revenue growth each year. By doing that they come up with games specific just on those consoles.  When the game consoles are being out dated the company are cutting back their consoles about one hundred dollars.  . For video game retailers gain sales especially amazon.com also game stop Corp post less results. “You’re seeing an industry slowdown in games and consoles," s.  Many of the console and the PC games are being digitally download. The sources are being found on apple Inc. "It's highlighting the weak months because if people don't really have a reason to go out to the store, they're not," said by John Taylor. More sales come up during the end of the year and the holiday season.  All the games are benign downloaded instead of buying games from the retail. This might be using only buy online in the future.

Tuesday, October 14, 2014

Week 1 EOC: My voice



As a photographer there is so much shot I can take. For me, I like to take photos of landscape and nature. When I look at the view finder I look over and see what subject to photograph. I use all my knowledge to take a good photo. To take a good photo I have been advice to practice and practice so at first I will be able to take a good photo in the first shot. I am very energetic to go all over the world take photos of everything what the world offers. I like to take variety of shots and show everybody my work. I am very responsible about taking care of my equipment.  I focus on things how a photo would look good for the audience. I am not a professional yet but will be by studying and advanced learning more about photography.  Many times finding a subject and getting the right angle is very difficult but I try my best to get the job done.  Each day I gain more experience by then I will know I am going to be a professional photographer.

week 1 EOC: Great coutumer Service



When I went to buy new converse shoes the staff was really nice. They were very patient on find the right shoe that will fit me. At first when I came in they greeted me nicely and ask if I would need any help just tell ask them and it will be a pleasure to sever me. When I got my shoes ready to buy they told me the special on socks and cleaning supplies for shoes that they were on sale. I said no so they kindly said ok then I got out the doors and said have a great day. From then on I have been going to the same store since then. “Not all customers are worth your marketing efforts,” I believe that if the customer is being nice and the employees would be grateful to serve and get you to buy more things.
This other time I went to buy new soccer cleats. The team members that were working there they were very cheerful like they love their work. I went to the shoes ally they would ask if I needed any assistance and I said yes. I ask if there is any difference about the model of the shoes if they would feel comfortable when running. He seems to know little knowledge about the gear but he said purchase the item and if it they weren’t comfortable I could return them.  I customer service was really great I didn’t have any compliant about them. They also consider me buying more gear for soccer and the jersey. Also they showed me what were on sale if I were interested in it. When I said no they had no problem about not selling me more item. “Historically been an exposure and intrusion practice—get in someone’s face and talk about the attributes of the brand,” this typed of brand is very interesting by sports. I am very pleas that I had a great service by Adidas.