Tuesday, November 4, 2014

Marketing at work 5.2 GE: Building B-to-B Customer Partnerships EOC

 The types of decisions and the decision process for business. Business buyers seem more complex when into buying decisions than do consumer buyers. As for business their purchases often involve large sum of money. Also technical and economic. Some business buyers may take longer to make their decisions.  During all stages of the buying process are forming helping customers define problems to find solution to support after a sale operation. A group of individuals and units play a role of business purchasing. By making the process also by those who influences the buying decisions, those who do actual buying and the one that hold the buying the information.  A major influence is economic. Some will think that the buyers will favor the supplier who offers the lowest price. “Anyone who says the economy is not a challenge is totally in denial”. Business marketers use their sales forces or advertising to alert customers to potential problems and then show their products. In the next step of buying process the buyer conducts a supplier search to find the best vendors. The most major supplier’s retailers are such like Wal- Mart, Target, home depot, and Lowes. The adoption process is to help potential customers past concerns about the uncertain economy like Hyundai offered an assurance program protecting customers against lost jogs. The meaning of adoption is that the consumer decides to make full and regular use of the new product. The process which each individual passes from the first hearing about an innovation to final adoption. Of how this works of the adoption process is when a new product comes. When it interests the customers when something new comes. When a process called diffusion occurs when a purchase is going to be done. By the most prefer brand. So for on the marking is going of how the consumer goods come when put into the business.

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